Like a heat-seeking missile, our Reputation Monitoring process uncovers the digital influencers that have the strongest opinions about you—both positive and negative.

So if a blogger says you manufacture the most spectacular toasters in North America, you can personally thank her—acknowledging and harnessing genuine goodwill. Or, if someone else blogs that your toasters consistently short out, you can respond—and put him in touch with your customer care division before his concerns become a major reputational issue.

What is Reputation Monitoring?
Reputation Monitoring is a proven process that will help you:

• Monitor important online conversations
• Provide an early-warning system for potentially damaging online issues
• Aggressively correct misinformation/disinformation before it spreads
• Generate insight into issues and topics that resonate with key influencers

Why do we provide Reputation Monitoring?
Reputation Monitoring helps you identify and deal with:

Good attention
Credible third-party endorsements are big wins—we’ll make sure they don’t pass under your radar. When someone endorses your product online, or creates buzz around an issue important to your organization, we alert you right away. Giving you the opportunity to acknowledge and harness goodwill towards your product, service or company.

Negative attention
Dealing with issues that may significantly damage your corporate reputation isn’t fun. But, it happens. The most important thing you can do is actively listen for opportunities to nip them in the bud before they gain momentum with your key audiences, and the world at large.

What makes our Reputation Monitoring so good?
A lot of tools can help you find out what is going on in the social media space. With Reputation Monitoring, you also get:

Only the relevant stuff
We filter information, using our proprietary combination of industry-leading third-party tools, our own algorithms, and analyst expertise.

Issue identification
Early identification is the key to preventing crisis situations. We identify potential problems as early as possible, then advise you on how to deal with them effectively.

Are you ready for an online crisis?
You can’t control everything people say about you. What you can control is the quality and timing of your response. If you find yourself knee-deep in a crisis situation, our senior executives will guide you through it until the storm has passed. We’ll also monitor the conversation around you 24/7 to make sure you don’t miss a beat.

• Digital Crisis Preparedness Planning
  When disaster strikes, you have hours—sometimes only minutes—to respond. With our full suite of digital crisis communications services and planning services, you’ll be fully prepared to quickly, strategically react to whatever comes your way.

• Aggressive Story Correction
  Misinformation, rumor, and disinformation are seen by some as the cost of doing business online. They don’t have to be. We can help you respond to, and correct, sources spreading misinformation about your organization.

• Digital Crisis Communications Support
  During a crisis, we’ll work as an integrated member of your response team helping you take the reins and make sure your key messages get to your key audiences.

Reputation Monitoring case study
Learn more about the real-world impact of Reputation Monitoring. 
Read about the 2008 Automotive Congressional Hearings case study

Interested in Reputation Monitoring & Digital Crisis Management?
Find out more about how we can help you manage your brand online.
Contact Us