Demonstrating Social Media ROI

Maggie Fox, November 1 2010

A few weeks ago, I delivered a presentation at BlogWorld Expo 2010 about some of our recent work in blending earned, paid and owned social media (I also recently did a 90-minute Bulldog Reporter PR Unversity Webinar on the same topic, which is available here on demand). While I was in Las Vegas, I had the chance to speak with Abby Johnson from WebPro News about the concept, and here’s the video:

More WebProNews Videos

The notion of paid social media is really just beginning to emerge, and while many organizations and agencies are starting to talk about bringing earned and paid together, Social Media Group has been actively doing client work in this space since 2009 (in fact, we wrote a whitepaper on it). Our connections in the industry have helped us bring clients on board at the beta stages for both Digg and Twitter paid social media programs, which has been really interesting for us. For our clients, the results have been mind-blowing.

What do you think the opportunities are in to bring together paid, earned and owned social media?