From Skip to Spread: How People Respond to Online Content

Stewart Mader, June 1 2010

Rajesh Setty has outlined nine ways people respond to online content:

It costs time (and indirectly – money) for your audience to read what you write. And, they expect a good return for that investment. You will know whether you are succeeding in influencing your audience in a positive way because the audience will tell you…by the way they respond to your content.