Comments on: Will 2010 Be the Watershed Year for Media and Advertisers? http://socialmediagroup.com/2010/01/04/will-2010-be-the-watershed-year-for-media-and-advertisers/#utm_source=feed&utm_medium=feed&utm_campaign=feed Helping Business Navigate the Social Web. Tue, 07 Feb 2012 23:46:51 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Will 2010 Be the Watershed Year for Media and Advertisers? http://socialmediagroup.com/2010/01/04/will-2010-be-the-watershed-year-for-media-and-advertisers/comment-page-1/#comment-5958 Will 2010 Be the Watershed Year for Media and Advertisers? Tue, 05 Jan 2010 20:46:48 +0000 http://socialmediagroup.com/?p=2796#comment-5958 [...] (Cross-posted @ Social Media Group) [...] [...] (Cross-posted @ Social Media Group) [...]

]]> By: Collin http://socialmediagroup.com/2010/01/04/will-2010-be-the-watershed-year-for-media-and-advertisers/comment-page-1/#comment-5952 Collin Tue, 05 Jan 2010 02:40:59 +0000 http://socialmediagroup.com/?p=2796#comment-5952 Disclosure: Pepsi is a client, but I don't speak for them nor do I represent them in this comment. This is absolutley watershed year for Agencies, Media, PR, Digital and even Social Media shops. Decentralized media spends are becoming more the norm. I wonder if we will see a shift from the 80/20 rule (80% Media, 20% Creative/Production) to the 20/80 rule (20% Media, %80 Creative/Production). It might be a lot to ask out of one year, but a boy can dream. Disclosure: Pepsi is a client, but I don’t speak for them nor do I represent them in this comment.

This is absolutley watershed year for Agencies, Media, PR, Digital and even Social Media shops.

Decentralized media spends are becoming more the norm.

I wonder if we will see a shift from the 80/20 rule (80% Media, 20% Creative/Production) to the 20/80 rule (20% Media, %80 Creative/Production). It might be a lot to ask out of one year, but a boy can dream.

]]> By: maggiefox http://socialmediagroup.com/2010/01/04/will-2010-be-the-watershed-year-for-media-and-advertisers/comment-page-1/#comment-5951 maggiefox Tue, 05 Jan 2010 00:18:57 +0000 http://socialmediagroup.com/?p=2796#comment-5951 @Ari - I think it will start in the U.S. (as many things do) and we'll see similar, subsequent, trending in other markets. @Ari – I think it will start in the U.S. (as many things do) and we’ll see similar, subsequent, trending in other markets.

]]> By: Ari Herzog http://socialmediagroup.com/2010/01/04/will-2010-be-the-watershed-year-for-media-and-advertisers/comment-page-1/#comment-5950 Ari Herzog Tue, 05 Jan 2010 00:02:38 +0000 http://socialmediagroup.com/?p=2796#comment-5950 Do you predict the shift will only occur with North American mass media -- or predominantly here and less around the world? Do you predict the shift will only occur with North American mass media — or predominantly here and less around the world?

]]> By: Will 2010 Be the Watershed Year for Media and Advertisers … | Seo Curacao http://socialmediagroup.com/2010/01/04/will-2010-be-the-watershed-year-for-media-and-advertisers/comment-page-1/#comment-5945 Will 2010 Be the Watershed Year for Media and Advertisers … | Seo Curacao Mon, 04 Jan 2010 18:19:04 +0000 http://socialmediagroup.com/?p=2796#comment-5945 [...] the first here: Will 2010 Be the Watershed Year for Media and Advertisers … Share and [...] [...] the first here: Will 2010 Be the Watershed Year for Media and Advertisers … Share and [...]

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