Case Study

Toronto Hydro

The Project: Influencer Identification

Timeline: approximately 4 weeks

Project Overview: Toronto Hydro requested an audit of the primary influencers within the environmental and conservation categories.

The Strategy: Using SMG’s SiteRank methodology, we were asked to source, rank and present a manageable list of key influencers who are responsible for a significant amount of the volume of online conversation in the area of conservation and environmental bloggers.

Research Methodology: The SiteRank methodology uses a variety of data points to establish the primary influencers within a given context. Data points relating to as page popularity, keyword analysis, audience engagement, topic relevance, geographic influence and frequency of posts are combined and weighted to establish the final ranking.

The Challenge: Given Toronto Hydro’s focus on the Greater Toronto Area, considerable investigation and filtering was required to achieve a list of both topically and geographically relevant influencers.

The Results: Toronto Hydro has already established positive relationships with several of the key bloggers and has received notable positive coverage.