Case Study: Yamaha’s Conversation with their Customers

Maggie Fox, April 30 2009

Yesterday Chris Reid and I co-presented a case study at the Canadian Marketing Association’s 2009 National Conference on Sled Talk, Yamaha Motors‘ corporate blog, which was launched in March 2007. Here’s the blurb:

It’s been two years since Yamaha Motor launched one of the first corporate blogs in Canada. Sled Talk debuted in March 2007, but what has happened since? In this engaging case study, Chris Reid, National Manager, Product Planning and Research, Yamaha Motor Canada and Maggie Fox, CEO of Social Media Group, one of the world’s largest independent social media agencies, will walk you through the process of doing it right: getting executive buy in, proper planning and pitfalls to avoid. They’ll also share some of the many benefits Yamaha has realized across their organization as a result of their brave decision to be one of the first companies in Canada to open the doors to conversation with their consumers.

You can watch the slideshow on Slideshare below (without notes – we like to call this slideshow karaoke) or download a version for yourself with notes when you click through. Please feel free to use the data in blog posts or presentations. It’s licensed under Creative Commons non-commercial attribution, so a link back would be appreciated.

Please let me know what you think!