Comments on: Applied Social Media – A case for more case studies

By: Parker

Parker — Mon, 20 Apr 2009 17:03:02 +0000

@Maggie – Thanks for that link. I’ll definitely check it out.

By: Maggie Fox

Maggie Fox — Tue, 14 Apr 2009 12:38:15 +0000

To Kevin's point, here's a link to the Ford case study we presented at Web 2.0 in San Francisco week before last. The details are in the notes, you'll need to click through to slideshare to see them.

By: Kevin De Kock

Kevin De Kock — Mon, 13 Apr 2009 21:54:08 +0000

@Parker @Aaron thanks for the comments. We’re always happy to present our case studies, in fact Maggie co-presented with Scott at Web 2.0, but wouldn’t you rather hear it directly from our clients? I think it would be good for everyone, including agencies like ourselves, to hear an honest account of the client experience.

By: Aaron Uhrmacher

Aaron Uhrmacher — Mon, 13 Apr 2009 21:40:57 +0000

Kevin, I totally agree, and actually wrote a similar post back in January (http://DISRUPTology.com/2009-social-media-case-studies/).

The problem is twofold:

1. People aren’t talking about their own work, but about the work that other people have accomplished (Dell, Blend-Tec, etc.) which leads to a lot of repetition depending on how many social media conferences you attend.

2. It means that we’re missing a lot of great stories, both successes and failures, that everyone can learn from.

The adoption of social media is still young in many respects, and we will see more this year for sure. But to Parker’s point above, it would be great if SMG lead the way, considering your client roster and, um, the name of your agency!

Good points, though!

By: Parker

Parker — Mon, 13 Apr 2009 17:34:13 +0000

You’ve thrown down the glove, Kevin.

Let’s see SMG present a case study!