Comments on: Watching the publishing revolution at NAIAS

By: The Publishing Revolution Part II - UA flight 1549 | Social Media Group

The Publishing Revolution Part II - UA flight 1549 | Social Media Group — Mon, 19 Jan 2009 19:08:11 +0000

[...] week I wrote about watching the publishing revolution in action at The North American International Auto Show. Just a few short days later, we saw another, more distributed example of this total and utter [...]

By: Dave T.

Dave T. — Mon, 12 Jan 2009 20:08:07 +0000

Same level access is important for sure. Makes us all feel important. One other new thing: No Embargoes Broken!!! I think that’s a first I’ve seen.

By: Maggie Fox

Maggie Fox — Mon, 12 Jan 2009 19:46:42 +0000

Hey Dave – yes, there are all kinds of opportunities for bloggers to connect one-on-one with executives, designers and others responsible for the creation of Ford vehicles and programs. Our efforts are firmly aligned with traditional communications efforts and we give our guests the same access that any major media outlet would get.

By: Dave T.

Dave T. — Mon, 12 Jan 2009 19:38:20 +0000

Having done this for a few years and as one of the first bloggers ever to cover NAIAS I’d have to say it has changed radically.

1. Less reporting more snippets. More photos. More video.

2. That means: more cameras and video cameras/crews. Journalists have a tough time sitting in a car sometimes.

3. But the big problem is the interesting tidbits about products people will buy rarely get out. The auto industry culture is now broadcast scattershot and I would think it’s even more confusing to people, especially with dozens of folks publishing content that isn’t always accurate or at least in-depth.

4. We tried video streaming using a cool new 2.0 startup Qik…it was so glitchy I couldn’t even use it on the site.

Interesting. And there should be non-dinner events/access as well, since they’re usually at 5-star restaurants etc. (Don’t know about Ford’s).