Comments on: The Role of Digital and Influencer Marketing in Driving PR Programs of the Future http://socialmediagroup.com/2008/11/10/the-role-of-digital-and-influencer-marketing-in-driving-pr-programs-of-the-future/#utm_source=feed&utm_medium=feed&utm_campaign=feed Helping Business Navigate the Social Web. Tue, 07 Feb 2012 23:46:51 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Digital Crisis Communications - what matters | Social Media Group http://socialmediagroup.com/2008/11/10/the-role-of-digital-and-influencer-marketing-in-driving-pr-programs-of-the-future/comment-page-1/#comment-3967 Digital Crisis Communications - what matters | Social Media Group Fri, 26 Jun 2009 17:45:45 +0000 http://socialmediagroup.com/?p=620#comment-3967 [...] don’t need to respond to everyone. Shock! Horror! It’s true - not everyone has equal influence, and not everyone’s opinion needs responding to. When you’re dealing with something on [...] [...] don’t need to respond to everyone. Shock! Horror! It’s true – not everyone has equal influence, and not everyone’s opinion needs responding to. When you’re dealing with something on [...]

]]> By: Sean McDonald | Technology. Design. Communities » Blog Archive » links for 2008-11-11 http://socialmediagroup.com/2008/11/10/the-role-of-digital-and-influencer-marketing-in-driving-pr-programs-of-the-future/comment-page-1/#comment-3966 Sean McDonald | Technology. Design. Communities » Blog Archive » links for 2008-11-11 Tue, 11 Nov 2008 23:02:27 +0000 http://socialmediagroup.com/?p=620#comment-3966 [...] The Role of Digital and Influencer Marketing in Driving PR Programs of the Future | Social Media Gro... (tags: socialmedia communications strategy resources planning web internet publicrelations) [...] [...] The Role of Digital and Influencer Marketing in Driving PR Programs of the Future | Social Media Gro… (tags: socialmedia communications strategy resources planning web internet publicrelations) [...]

]]> By: Tyler http://socialmediagroup.com/2008/11/10/the-role-of-digital-and-influencer-marketing-in-driving-pr-programs-of-the-future/comment-page-1/#comment-3965 Tyler Tue, 11 Nov 2008 18:55:05 +0000 http://socialmediagroup.com/?p=620#comment-3965 There are multiple versions and monikers out there for the current change in marketing from traditional (system to system, company to consumer, etc.) to conversational (person to person, person to group, group to person, etc). Some of my favorites have been "influencer marketing", "experiential marketing", "buzz marketing", and "hype marketing" (that one is mine actually, service marked for my company). What I really like about the information above is that is directly addresses the two main points that affect companies, advertisers and marketers today, the change in tone of conversation (like the "multilogue") and the change in perception of organizations/governments/corporations by the consumer/citizen. We no longer trust anyone but ourselves and our close friends/associates/similar people to make informed decisions about anything. Let's keep this in mind when we attempt to join a "multilogue" like Mark Haas and Zoe are talking about above. Thanks There are multiple versions and monikers out there for the current change in marketing from traditional (system to system, company to consumer, etc.) to conversational (person to person, person to group, group to person, etc). Some of my favorites have been “influencer marketing”, “experiential marketing”, “buzz marketing”, and “hype marketing” (that one is mine actually, service marked for my company).

What I really like about the information above is that is directly addresses the two main points that affect companies, advertisers and marketers today, the change in tone of conversation (like the “multilogue”) and the change in perception of organizations/governments/corporations by the consumer/citizen. We no longer trust anyone but ourselves and our close friends/associates/similar people to make informed decisions about anything. Let’s keep this in mind when we attempt to join a “multilogue” like Mark Haas and Zoe are talking about above. Thanks

]]> By: Allan http://socialmediagroup.com/2008/11/10/the-role-of-digital-and-influencer-marketing-in-driving-pr-programs-of-the-future/comment-page-1/#comment-3964 Allan Tue, 11 Nov 2008 07:08:13 +0000 http://socialmediagroup.com/?p=620#comment-3964 Who coined that phrase "influencer marketing?" I like it. Who coined that phrase “influencer marketing?” I like it.

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