Comments on: Fireworks vs. Glacier

By: Tim (@Twalk) Walker

Tim (@Twalk) Walker — Sun, 26 Oct 2008 18:57:21 +0000

Very good, Maggie. So many of the articles & online palavers about “What’s the ROI of social media?” make the mistake of assuming that it will be a fireworks-style ROI, rather than a sustained, ongoing process of growth and change. Yes, there *will* be a positive ROI over time, but it’s not like winning a hand of blackjack in the casino.

By: Christie

Christie — Wed, 24 Sep 2008 14:48:43 +0000

“Kaizen”-gradual improvements over giant transformations. It’s a philosophy more of us should adopt. Great post!

By: Building relationships is the end goal | Social Media Group

Building relationships is the end goal | Social Media Group — Thu, 11 Sep 2008 13:05:31 +0000

[...] CEO said it best “we transform companies.” Our goal is not to help companies build brand awareness [...]

By: Peter Gold

Peter Gold — Thu, 04 Sep 2008 20:55:13 +0000

Maggie

I love the proposition; we transform your company. I have been going through the same dilemma and with a bit of help from some trusted advisors(!) we our proposition more simple – not quite as good as yours yet. Social media is just an enabler that helps us achieve some things e.g. employee engagement a lot quicker than the more traditional methods.

Peter

By: seeking_balance

seeking_balance — Thu, 04 Sep 2008 20:34:39 +0000

“Let’s make a viral video!” Great idea. I wish I’d thought of that. Nice post; I enjoy your tweets too.