Social Media Group partners with Radian6

Maggie Fox, March 3 2008

One of SMG’s core principles is partnership – we partner with our clients in order to fully understand their business and ensure that the strategy and solutions we recommend are what they actually need. We also partner with best in breed third-party vendors and professional organizations in order to offer maximum value to our network.

Today it’s my distinct pleasure to announce our newest vendor partnership. After months of solutions evaluations, SMG has selected Radian6 to provide advanced social media monitoring and analysis services to our clients.

Radian6 is an industry-leading social media monitoring solution, counting Weber Shandwick, Interpublic Group (IPG) and DraftFCB among the firms using their solution to help clients understand and manage their online reputations. We’re thrilled to be able to offer our clients Radian6′s best-in-breed solution, and Radian6 is pretty excited to be working with us as well. Just ask Marcel LeBrun, CEO:

We’re excited to be teaming up with a such a global leader in social media marketing and PR! Our solution not only gives SMG the ability to track the viral nature of the online brand conversations but it also allows them to pull back from the detail and see new insights otherwise unavailable to those trying to monitor social media in a manual fashion.

Our analysts have already been fully trained on the Radian6 dashboard, and we’re currently putting it to work for clients like Ford and Yamaha Motor. If you’d like to find out more about our industry-leading social media monitoring services, please contact us!