Comments on: Negative is the New Positive http://socialmediagroup.com/2007/11/07/negative-is-the-new-positive/#utm_source=feed&utm_medium=feed&utm_campaign=feed Helping Business Navigate the Social Web. Tue, 07 Feb 2012 23:46:51 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: We over-use and under-articulate the word “transparency” | Social Media Group http://socialmediagroup.com/2007/11/07/negative-is-the-new-positive/comment-page-1/#comment-2469 We over-use and under-articulate the word “transparency” | Social Media Group Wed, 13 Feb 2008 15:22:11 +0000 http://socialmediagroup.ca/2007/11/07/negative-is-the-new-positive/#comment-2469 [...] Negative is the new positive. Do you have the guts to capitalize on it? [...] [...] Negative is the new positive. Do you have the guts to capitalize on it? [...]

]]> By: Social Media as the new marketing and advertising « Pete’s View http://socialmediagroup.com/2007/11/07/negative-is-the-new-positive/comment-page-1/#comment-2471 Social Media as the new marketing and advertising « Pete’s View Wed, 05 Dec 2007 13:37:18 +0000 http://socialmediagroup.ca/2007/11/07/negative-is-the-new-positive/#comment-2471 [...] as I’ve commented elsewhere Jeff’s comment was a perfect storm for Dell. An influential and highly media savvy blogger takes [...] [...] as I’ve commented elsewhere Jeff’s comment was a perfect storm for Dell. An influential and highly media savvy blogger takes [...]

]]> By: Peter Childs http://socialmediagroup.com/2007/11/07/negative-is-the-new-positive/comment-page-1/#comment-2470 Peter Childs Thu, 08 Nov 2007 17:15:49 +0000 http://socialmediagroup.ca/2007/11/07/negative-is-the-new-positive/#comment-2470 To much pain to register at Internet Evolution so I'll comment here if that's ok. Dell Hell may not be indicative of consumer reaction sites. Jeff Jarvis is of course a very prominent blogger, a journalism prof at City University in NYC and at the time of the Dell Hell blog the recently retired CEO of an online publisher, and before that the founder of Entertainment Weekly. He might just have connections, and know a thing or two about using media to get a message out and how to craft that message so that it resonates. As I remember their was a fair amount of traditional media coverage on this story which probably helped the linking and drove search priority (rankings have since changes giving blogs less influnce in search). It’s not that I disagree with your underlying message – companies should listen to their customers – and social media makes it relatively easy. I’m just not as convinced that the power has shifted to consumers – and certain that Jeff’s experience is not common. Most consumer complaint sites struggle from lack of notice by not just the company, but the public generally. To much pain to register at Internet Evolution so I’ll comment here if that’s ok.

Dell Hell may not be indicative of consumer reaction sites.

Jeff Jarvis is of course a very prominent blogger, a journalism prof at City University in NYC and at the time of the Dell Hell blog the recently retired CEO of an online publisher, and before that the founder of Entertainment Weekly.

He might just have connections, and know a thing or two about using media to get a message out and how to craft that message so that it resonates. As I remember their was a fair amount of traditional media coverage on this story which probably helped the linking and drove search priority (rankings have since changes giving blogs less influnce in search).

It’s not that I disagree with your underlying message – companies should listen to their customers – and social media makes it relatively easy.

I’m just not as convinced that the power has shifted to consumers – and certain that Jeff’s experience is not common.

Most consumer complaint sites struggle from lack of notice by not just the company, but the public generally.

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