62% prefer professional video
Maggie Fox, July 30 2007
This should come as no surprise to anyone save those who have drunk too deeply of the Kool-AID. According to a recent report from the Pew Internet & American Life Project, 62% of those who view video online prefer that which is “professionally produced”.
Why would we expect anything less? As online video matures into a viable source of entertainment, viewer expectations will rise to that of other media – it better look and sound good, or they’ll go elsewhere. You heard it here first, content producers – especially within the enterprise – the honeymoon will not last. You’d better get professional, and fast.
Also of interest:
And, once again – the obligatory chart:
The full report is available here.
Recent Blog Posts
-
February Speaking Engagements
Kirsten McNeill - February 6, 2012 -
Social Media Round Up for February 3rd
James - February 3, 2012 -
Enterprise 2.0 Summit
Kirsten McNeill - February 2, 2012
Blog Categories
Blog Archives
- 4
- 22
- 13
- 12
- 8
- 11
- 5
- 4
- 5
- 4
- 22
- 13
- 12
- 8
- 11
- 5
- 4
- 5
- 4
- 4
- 3
- 3
- 2
- 8
- 9
- 8
- 2
- 8
- 6
- 8
- 9
- 8
- 10
- 7
- 8
- 9
- 12
- 14
- 8
- 5
- 6
- 9
- 3
- 12
- 2
- 3
- 7
- 2
- 5
- 2
- 5
- 5
- 4
- 6
- 7
- 16
- 6
- 9
- 9
- 5
- 6
- 9
- 10
- 11
- 9
- 13
- 16
- 14
- 15
- 15
- 20
- 15
- 25
- 25
- 16
- 3
Discussion