Social Media Today Podcast – Debbie Weil

Maggie Fox, July 18 2007

Welcome EPS21 Social Media Today, the official podcast of the Social Media Collective. In today’s episode, we speak to Debbie Weil about the flurry of discussion surrounding her blog post and email soliciting comments for a client project: the GlaxoSmithKline Alli Connect blog.

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Show Notes:

This week Debbie Weil found herself uncomfortably embroiled in a flurry of discussion around both the ethics and seemliness of soliciting comments from the public at large and her colleagues in private for a client’s blog – the GSK-funded Alli Connect blog. In today’s episode she explains why she thinks there’s nothing wrong with encouraging people to visit and participate in a project you’re working on, expresses regret for the wording of her email to colleagues and points out that David Murray‘s posting of that private correspondence raises some ethical issues of its own. Debbie and I speak frankly about what her client thinks about all of this, the success of the Alli blog and whether she’d do it all over again.

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