Sony USA launches corporate blog
Maggie Fox, June 12 2007
There’s a wrong way and a right way – and now Sony’s done both. It would appear that on June 4th they launched the Playstation Blog, “first official Sony Computer Entertainment America company blog”, and a marked difference from the embarrassing flog created to support the PSP game console late last year.
It’s hard to say exactly when the blog officially “launched” (there are posts dated as far back as June 4th, but the one dated the 11th appears to be the official “welcome to our new blog” announcement). And while there are already a couple of cynical comments about the fact that the blog seems to be driven by Sony’s PR department, hopefully Sony will learn from their mistakes and fully embrace the “transparency requirement” as well as keeping the spin to a minimum.
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