How many Canadians have read a blog?
Maggie Fox, April 12 2007
That’s the 7,213,629-million citizen question, and the numbers are wildly different, depending on who you ask. Let me explain:
According to the 2006 Canadian Inter@ctive Reid Report, released by Ipsos Reid and conducted in Q4 2006, 84% of Canadians have Internet access from somewhere (27,532,935) and 36% of us have read a blog, for a grand total of 8,810,539 blog readers in Canada.
HOWEVER – comScore would tend to disagree. According to these stats, also gathered during Q4 last year, though I cannot locate the original research, only an article about it, (brought to my attention by the fine Ed Lee) 58.2% of online Canadians have visited a blog, which makes for a rather larger figure of 16,024,168 – almost double the Ipsos numbers.
Now, obviously I’m no statistician, but what gives? Why the huge disparity?
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