Social Media Today Podcast – Rod Boothby

Maggie Fox, March 21 2007

Welcome to the sixth edition of Social Media Today, the official podcast of the Social Media Collective. In this episode (among other things) we learn more about “social application” mashup platform Teqlo with Rob Boothby, Senior Director, Solutions Marketing for the California-based startup.

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Show Notes:
Rod is one of those rare and lucky birds who got his job because of his blog, we talk about how Teqlo found him and all about how the platform works. Rob talks about how he got into social media, and how his interest lies primarily in big, enterprise-class deployments of blogs and wikis, about the adoption curve for such programs and how big companies suck at sharing information inside. We also chat about RSS within the enterprise, Euan Semple’s metaphor for creating an environment in which social media platforms can and will be adopted, the idea of turning fear about negative feedback into a force for positive change, and Rod’s memorable high school summer working at a Kentucky Fried Chicken outlet in Bradford, Ontario.

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