Social Media Group Monday Roundup

Maggie Fox, March 5 2007

Here’s everyting that’s fit to blog from the last week and beyond…

Friday:

1. There’s all kind of buzz about this Ning Thing. It’s a free online platform that will let you build your own social media or community suite – lots of different tools, and aparently very easy to use.

Monday:

1. Robert Scoble has published an excellent Corporate Blogging Manifesto – I’m including it in my client education materials. Fab!

2. Not surprisingly, people are increasingly coming to rely on using user-generated content in their Internet searches for health information. A very kind client provided the complete Envision Solutions study, and I think the most important takeaway from all this is the obligation that it places on providers of healthcare information – you need to make sure that what these people are finding is correct, unbiased and useful. The best way to do that, of course, is to join the conversation.

Sunday:

1. Is Dell using social media to turn it around? This is a great case study and example of “fighting fire with fire”.

Last Friday:

1. Canadian-grown tech firm Blackberry launched a UGC campaign south of the border (now that all that nasty patent stuff is settled) which came up a little short, according to Ogilvy’s Rohit Bhargava.

Last Thursday:

1. Stowe Boyd had an excerpt of an interview with Jack Welch which touched on the issue of corporate use of social media… briefly.

Hope you had a great weekend!