Edelman – still in troub?

Maggie Fox, November 29 2006

As you may recall, PR agency Edelman got into a whole whack of trouble for setting up (as it turns out) a number of flogs (aka “fake blogs”) for WalMart.

The furor that resulted severely damaged Edleman’s public image (and credibility) and also saw them placed on 90 days probation by the Word of Mouth Marketing Assocation (aka “WOMMA”).

According to this Media Post article, it looks like Edelman may have to completely revise their flog strategy for WalMart if they want to retain their membership in WOMMA (word on the street is that the revised disclosure of who’s authoring the blogs is still insufficient – not transparent enough).

What will they do?