Blogging the globe

Maggie Fox, November 28 2006

According to some research released late yesterday by Windows Live Spaces, blogging is, indeed Big In Japan. Actually, it’s pretty much big everywhere in Asia among MSN portal users, being labelled as a “major social phenomenon”. To wit:

  • 46% of Asians MSN users have a blog (compared with 8% of all online Americans, according to the Pew Internet & American Life Project, whose numbers were released in July of this year – which isn’t really an accurate comparison, I know).
  • Young people and women are predominant (except in India, where blogging is mostly a guy thing, as it is in Canada, though not by a huge margin).
  • 50% believe that blog content is as trustworthy as MSM (aka “mainstream media”).
  • More than 40% have fewer than 10 visitors a day, bolstering the adage (is it a cliche already?), coined by Wired reporter Momus that in the blogosphere “Everyone will be famous for 15 people,” which I just love.
      • Blogging for business still hasn’t really emerged as a trend anywhere except Korea, where apparently everyone blogs about everything all the time. In a fit of hyperbole, the report calls the country an “online powerhouse”.

    The numbers came from an online survey of more than 25,000 MSN portal visitors across seven markets – and while the press release tries to make it sound like all internet users in Asia are represented, it wasn’t based on a broad sample – just MSN users.

    Discussion

    Bloggen in Asien on November 28th, 2006
    [...]Eine Umfrage unter 25.000 MSN Usern aus Asien kam laut socialmediagroup zu folgendem Ergebnis:[...]
    social media group corporate blogging » Blog Archive » Friday Social Media Roundup on December 15th, 2006
    [...] *Which brings us to a special pet peeve of mine. I like original research - I do not like quoting third-party accounts of research or press releases. I want to read the info for myself and provide my own take (i.e. the recent MSN blogging numbers from Asia). But it is often incredibly difficult to find the original data, and when I do (in the case of your typical press release) the damn thing doesn’t even have links to the companies it’s promoting (which is totally nuts). Why must you all make it so difficult? Do you not want me to cover your news? Please, please: toddle on over to Social Media Release and find out how to package your product for optimum consumer use and enjoyment - mmmkay? [...]

     





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