Repeat after me: “Flogs = bad PR. Flogs = bad PR.”
Maggie Fox, November 6 2006
According to this article McDonald’s is learning the lesson the hard way. It seems that The Consumerist broke a story last week that McDonalds was promoting a contest using fake blogs ostensibly written by two “real” customers. Today the universe was notified of this development via IAB Smartbrief.
Ouchy.
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