Venture Capitalist: Marketers Should be Paying Attention to Social Media

Maggie Fox, October 30 2006

This case of “putting your money where your mouth is” from Podtech:

Keith Benjamin, managing director of Levensohn Venture Partners speaks candidly about today’s average consumer’s social and buying habits and how they are affecting his investment strategy. Benjamin explains why marketers should be considering the impact of social media on their marketing strategy and programs

You can download and/or listen to the podcast here.