Edelman issues short mea culpa – no explanations

Maggie Fox, October 16 2006

Richard Edelman has just issued a short statement on his blog, expressing his regret and responsibility for the Wal-Mart Flog* Fiasco.

No explanations – he just said he was sorry.

(My gut feeling, however, is that the apology is a little thin, and the debate has been going on a little long, for this to be sufficient. But let’s see. Perhaps the blogosphere will be appeased.)

* Flog = “fake blog”, coined by Tom Siebert of Media Post Publications Correction: coined by Matthew Oliphant in February 2005.

Discussion

Maggie - from what I've read most people seem to be happy with Richard's apology. Sure would have liked to have been a fly on the wall when those discussions took place!
[...] Have a listen, it’s about 1/2 way through the ‘cast; Shel Holtz and Dan make some excellent points and draw interesting parallels between Environics’ handling of this and the recent Edelman WalMart Fiasco (in both cases the extended period of radio silence is regarded as having worsened the situation). Made by Maggie Fox in @ 8:06 pm [...]
[...] As you may recall, PR agency Edelman got into a whole whack of trouble for setting up (as it turns out) a number of flogs (aka “fake blogs”) for WalMart. [...]

 

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