Yahoo and Tumblr – Avoiding Commoditization by Association
So, it’s official – while many of us (especially on Twitter) waited and watched over the weekend after All Things D broke the story, Yahoo has agreed to buy content sharing platform Tumblr for $1.1 billion in cash. The analysis has been varied and thoughtful: why Tumblr’s exit is about 30% of what it might [...]
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SMG In The News
- Yahoo and Tumblr – Avoiding Commoditization by Association
Maggie Fox, May 21 2013 - Planning to be Spontaneous: Oreo and Realtime Marketing
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