Planning to be Spontaneous: Oreo and Realtime Marketing
Success in real-time marketing is as much operations as creativity Ever since Oreo suggested that you could “still dunk in the dark” during the 2013 Super Bowl blackout, real-time marketing (RTM) has become the new black. Never mind that the phrase was first coined in 1995 by Apple marketing guru Regis McKenna; this winter, breathless [...]
Recent Posts
- Are You Ready for The Shake-Up?
Maggie Fox, April 24 2013 - Social Media Group: Many Cool Things
Maggie Fox, April 12 2013 - Where We Came From, Where We’re Going
Maggie Fox, April 8 2013 - More Blog Posts
SMG In The News
- Column: It’s Time For Facebook to Grow Up
Patrick.Gladney, May 29 2012 - Facebook IPO: Will Zuck Need to Eat His Words?
Patrick.Gladney, May 16 2012 - SMG works with DFAIT to launch new LinkedIn Group for Canadian Business Women in International Trade
Ruth Bastedo, April 26 2012 - More News
Content Marketing
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